Introducing PURE

Introducing PURE

We are so proud to have partnered with PURE – where nature, science and sustainability come together to transform haircare.

Crafted with 100% Organic Certified ingredients, PURE is everything we believe organic haircare should be: gentle, effective, and kind to both your hair and the planet.

PURE is more than a haircare brand — it’s a commitment to clean beauty, ethical sourcing, and eco-conscious practices. Proudly Australian made and family owned since 2000, PURE combines certified organic ingredients with the latest in green science to create haircare that’s safe, sustainable, and truly nourishing.

From their Organic Certified Complex™ and carbon-neutral production to their Bee Pure Project and use of recycled packaging, every aspect of PURE is thoughtfully designed to protect what matters — you, your hair, and the environment.

Australian Made & Owned since 2000

Pure are Australian family owned and operated. Purchasing Australian owned and made assists the economy on several levels, including employment creation, improved product quality, and preservation of local manufacturing.

B Certified Corporation since 2021

As a certified B Corporation, Pure hold themselves to the highest standards of social and environmental performance and are committed to using their business as a force for good.

Carbon Neutral since 2018

Pure are certified carbon neutral by Australian government’s Climate Active program, proudly reducing their carbon footprint and mitigating climate change impacts.

Eco – Friendly sustainable packaging since 2019

Pure bottles are made from 100% recycled Australian land waste plastic. By doing this, they are reducing the amount of plastic that ends up in Australian landfill and promoting a circular supply chain.

Love the Salon Utopia team xx